What to Expect Each Week
Every Monday morning, the Weekly Route Planner sends one specific marketing idea straight to your inbox.
Not a list of things to try. One idea, developed fully, with a clear angle on how it applies to your business. The kind of thing that makes you look at what you're already doing a little differently.
Women entrepreneurs at an established stage of business get the most out of it. If you've been at this for a few years, you've read the generic advice. This isn't that.
Each issue takes about five minutes to read. Most weeks, you'll walk away with one thing you want to go do.
It's free. It arrives Monday. You can unsubscribe any time.
The perfect length for my neurodivergent brain — clear, accessible, bite-sized information that’s genuinely useful for business owners. I’ve been telling everyone to follow you.
— Alison M.
I absolutely love your newsletters and I don’t tell you that enough. You are very good at what you do
— Susan S.
I’ve been reading your posts and they’ve all been helpful, but this one especially resonated with me.
— Miranda K
I usually skim emails and newsletters and this is the first one that I actually grabbed a coffee and read every word. I'm finding your content so helpful. Thanks for a great way to start my Monday morning 🙂
— Ashley A
Recent issues
Black Friday for Small Business: Skip the Huge Discount
Most of us treat Black Friday like a last-minute thought. We wait until the week before and throw an offer together. The last-minute Black Friday offer As small business owners, you’re probably already undercharging. Then Black Friday comes along, and you offer a huge discount on top of that. If you do, and think it…
How Do People Actually Find Out About My Business? Ask AI
We’ve spent years learning to keep sales pages short, and AI agents want the exact opposite. AI is starting to shop for people I was on a call last week about how AI is starting to shop for people. Not just recommend things, but actually buy them. You tell your AI what you need, and…

