What to Expect Each Week
Every Monday morning, the Weekly Route Planner sends one specific marketing idea straight to your inbox.
Not a list of things to try. One idea, developed fully, with a clear angle on how it applies to your business. The kind of thing that makes you look at what you're already doing a little differently.
Women entrepreneurs at an established stage of business get the most out of it. If you've been at this for a few years, you've read the generic advice. This isn't that.
Each issue takes about five minutes to read. Most weeks, you'll walk away with one thing you want to go do.
It's free. It arrives Monday. You can unsubscribe any time.
The perfect length for my neurodivergent brain — clear, accessible, bite-sized information that’s genuinely useful for business owners. I’ve been telling everyone to follow you.
— Alison M.
I absolutely love your newsletters and I don’t tell you that enough. You are very good at what you do
— Susan S.
I’ve been reading your posts and they’ve all been helpful, but this one especially resonated with me.
— Miranda K
I usually skim emails and newsletters and this is the first one that I actually grabbed a coffee and read every word. I'm finding your content so helpful. Thanks for a great way to start my Monday morning 🙂
— Ashley A
Recent issues
Marketing Advice Overload: The Question That Sorts It Out
You can follow perfectly good marketing advice and still waste months on the wrong thing. Plenty of information, none of the context I was looking at some research this week into what small-business owners are saying about marketing online. They aren’t asking where to find marketing advice. They’re trying to figure out which pieces of…
ChatGPT for Marketing Changed Shape Again. Your Work Didn’t
The AI tool that finally started saving you time just got a retirement date. The tool that saved you time has a retirement date Maybe it’s a GPT that writes your product descriptions. Or one that drafts replies to customer emails so you’re not starting from scratch at 9 p.m. You might have bought it,…