What to Expect Each Week
Every Monday morning, the Weekly Route Planner sends one specific marketing idea straight to your inbox.
Not a list of things to try. One idea, developed fully, with a clear angle on how it applies to your business. The kind of thing that makes you look at what you're already doing a little differently.
Women entrepreneurs at an established stage of business get the most out of it. If you've been at this for a few years, you've read the generic advice. This isn't that.
Each issue takes about five minutes to read. Most weeks, you'll walk away with one thing you want to go do.
It's free. It arrives Monday. You can unsubscribe any time.
The perfect length for my neurodivergent brain — clear, accessible, bite-sized information that’s genuinely useful for business owners. I’ve been telling everyone to follow you.
— Alison M.
I absolutely love your newsletters and I don’t tell you that enough. You are very good at what you do
— Susan S.
I’ve been reading your posts and they’ve all been helpful, but this one especially resonated with me.
— Miranda K
I usually skim emails and newsletters and this is the first one that I actually grabbed a coffee and read every word. I'm finding your content so helpful. Thanks for a great way to start my Monday morning 🙂
— Ashley A
Recent issues
Stand Out From Competitors by Naming What You Refuse to Do
Swap the logo on your website for a competitor’s, and there’s a good chance nobody would notice. Swap the logo and nobody would notice That’s not because your businesses are the same. You’re just using the same words. Friendly. Personalized. Client-focused. Those words feel safe and sound professional, which is probably why so many people…
People Say That’s Nice But Don’t Buy? Try Three More Posts
You’re about to give up on an offer, and the only thing you’re sure of is that nobody bought it. Announced twice, and nobody bought You spent weeks creating it, thought carefully about what to include, worked out the price, and got everything ready. And you were excited because you really thought people would buy….