You have never missed a client deadline. Somehow your own marketing gets skipped every busy week.

The week that had no room for marketing

Mine gets skipped too. I had no idea what I was going to write to you this week.

All I want to do is colour. I found Ohuhu markers and Coco Wyo colouring books this summer and I’m not over it.

The past couple of weeks were back-to-school shopping, a sixteenth birthday, a trip to get her permit, and spending time with my cousins from Ontario.

Right now it’s food for lunches, school dues, soccer tryouts, an orthodontist appointment, an awards night for a client, and a fourteenth birthday party.

My cousins headed home, summer is officially over, and I’m taking it harder than the kids are.

This email is going out anyway. It’s the only marketing I’ve been consistent with for quite a while.

Why skipping one week turns into skipping a month

Nobody has ever emailed me asking where my social posts have gone. That’s why marketing is the easiest thing to drop. Chances are, if I didn’t show up in your inbox today, you wouldn’t even notice.

And this is where skipping your marketing goes wrong. You skip a week, then you feel behind, and then you don’t start again, because starting again means admitting how long it’s been.

So the plan gets bigger to make up for it. Next week is going to be four posts, a newsletter and a blog, from someone who couldn’t manage one post last week.

That list was too long for the week you actually had. It’s too long most weeks, not just this one.

People say work-life balance like the fix is a better calendar. Moving things around has never once given me back a week, which is why I subscribe to work-life harmony.

How to stay consistent with marketing: pick one place

Busy weeks aren’t going anywhere. So the marketing has to be small enough that one of them doesn’t stop it.

Pick one place where you’re consistent, and let everything else move around it.

You already know which one it would be. It’s the thing you feel worst about skipping.

Mine is this email. It goes out every week no matter what else is going on.

One thing that never stops will do more for you than five things that stop every time life gets busy.

Don’t drop the one you picked

Where are you going to be consistent?

You’re not going to get through the whole list. Nobody does.

Just don’t drop the one you picked.