You’d rather be overlooked than look like you’re selling.

Someone just recommended you in a Facebook group

Nobody says that out loud. But it’s there every time somebody asks a Facebook group if anyone knows someone who does what you do, and you sit there deciding whether answering makes you look desperate.

Start with the good part. If somebody put your name in those comments, that’s your marketing working in public while you were busy doing something else.

Start a brag bank

Screenshot it.

Make a folder, call it the brag bank, and put it in there. It isn’t for testimonials, and you’re never going to publish it. It’s for the bad days, when you’re wondering whether any of this is working and can’t remember the last time it did.

How to attract the right clients with your comment

Now the comment.

Everybody else in that thread will type a version of “me, I do that, send me a message.” The person who asked isn’t going to message a pile of strangers. They’ll pick one, and it’ll be whoever sounded like they’d already thought about it.

So answer the question instead of putting your hand up.

They said what they need. Say it back to them in their own words, then say plainly that this is the work you do. Leave out the credentials and the years in business.

Then give them one real piece of advice, right there in the comment. Everybody else is saying they’re good at this. You’re the only one showing it.

Skip “DM me.” It makes a stranger do the work, and it hides your answer from everyone else reading.

Get your page ready before they click your name

One more thing, because they are going to click your name.

If you have a business page, answer from the page, and look at it first. The cover photo should say what you do in actual words, and the About section should be filled in.

If you’re answering from your personal profile, list your business as your place of work. That line sits under your name on every comment you leave. While you’re in there, check your personal posts are set to friends rather than public. Anything with the globe on it can be read by the person who just clicked your name.

So go and look at your page today, before the next one of those posts turns up.

People are already recommending you. The rest is just being ready for it.